The Yellow Wallpaper :: essays research papers

It must be about 3 a.m. I am laid up in this hospital with breast cancer writing about my life. I was married to a doctor, God rests his soul, but men in my days were not fun to be with. I had a depression problem and I believe he was more burdensome than the depression itself. There was a time when I just had a baby, I became very depressed, and my husband said it would do me well to get fresh air. I, the woman of the times, wanted to get better and I trusted my husband, and had no other way. So he took me out in the country, and I mostly stayed in this beautiful house that had become my prison with one room in particular. It was there that I realized nobody was listening to me, I had become everyone's burden, and my own burdens were not to be heard of. After all, how could I possibly have any, I was given daily baths and massages, I was not to look after my baby at all. I was feed breakfast, lunch and dinner. I was told not to write; it was most forbidden of it. They believed writing excited a woman too much; such a thing was not to be heard of. In that 1880's time a woman was to tend to her husband and the house hold. The room that I stayed in had the most absurd wallpaper. It was yellow, and it some areas it was faded or torn. I despised the wallpaper, but my dear husband said, "My love if I fix the wall paper then it will be something else I will have to fix. So this is part of your therapy. You must get used to it." After a while it seemed as if the wallpaper began to reach out at me calling my name. It seemed like a woman was trapped inside the walls. I thought to myself, "I must free her." And night I would wake up, and I would see her watching me. At first I was afraid, but now it seems as if we have become one. I watch her crawling around out in the yard from time to time desperately looking for freedom. I wanted so bad to free her, but how could I. I wanted to ask her, but how? Maybe she doesn't want this freedom I believe she so deserves.

Naming Ceremony

The Naming Ceremony of James Kofi Owusu-Ansah On February 21st 2009, I was invited to a naming ceremony at the Martin’s West Hall at Security Boulevard. It was for a three months old boy. Mr. and Mrs. Joseph Owusu- Ansah were the couple hosting the event. They are from the Akan tribe in Ghana, West Africa. The baby-naming ceremony or Out-dooring is the first of many life-cycle rituals performed in the Akan culture throughout a person's life. The Akan do not name a child until a child's been alive for seven days.The feeling is that the baby night be a spirit who has come to look at the world and then go back. After a child is born, according to tradition, the mother and child are usually kept inside for at least seven days. There is no big hoopla or big excitement about this baby for seven days. In fact, if the child should pass away before the seventh day, there is no mourning for that child. If the child lives for seven days, then it is felt that the child has come to stay an d be a part of the community.There was quite a crowd of big names of Ghanaians in the community and Dr Kwesi Mfume was among those seated at the High Table. There was a priest from the church the family attends, an appointed linguist who presented and interpreted the naming process to the guests at the ceremony. There was an elder who was the uncle of Mr. Owusu-Ansah. Traditionally, the child's name is given by one of the elders of the family. The first name is usually the day of the week on which the child was born and in this case the child was born on a Monday so he was called Kofi.The second name is something specific, and personal about the child, such as something about the birthing experience, or an ancestor's name, and since they were Christians the parents named him James, and the third name is the family's name, Owusu -Ansah. The priest said a prayer asking blessings for all who were gathered, especially for the baby. The gods and ancestors are asked to protect and guide t his child, to see that the child has the things that are needed for a good life and to help the child become a positive member of the community.The child, the father, the mother, and the godparents face the crowd. Since it was a boy the godfather had to present the baby to the crowd. The godfather lifts the child three times from the ground into the air to introduce the child to the ancestors and to the gods and says, today we show the child who sojourns with us to the morning star. † So we show the child to the earth, to the ancestors, to the heavens, and to the community, and ask for blessings for the child. The child was told what is expected of him, by responding to his name; respect his parents, elders of the society.He is told not to lie, cheat and be a responsible person in society . The main ceremony is over and the rest of the evening was full of dancing, eating and drinking, giving the baby gifts which is normally money. I was so impressed by the whole function becau se I never expected the function to be so traditional like it was back home although instead of seven days old James Kofi Owusu –Ansah was three months old, and the Americans who were invited were so comfortable and some even participated in the cultural dances.

Military Deployments Essay - 1938 Words

What is deployment? Most people think that when someone deploys they think military. Most families has or had a family member, friend who has joined the military and has deployed around the world. First what is the definition of deployment? â€Å"Deployment is the movement of an individual or entire military unit to overseas location to accomplish a task or mission† (Public Schools of North Carolina). In this research paper many subjects will be addressed that most people do not deal with in the amount that the military do like: legal matters, family issues, financial matters, and wills. Also who is affected by deployments? What are the advantages and disadvantages of deployment? Is military life different from normal civilian life?†¦show more content†¦A will tells the world how to distribute your estate, your money and possessions upon your death. The will names an executor or personal representative who will distribute your estate. A will can also be a pe rsonal representative how to dispose of the service members remains. If a service member dies without a will their property will distributed according to state law. If the service member has minor children, the state will make decisions about your children upon their death if they die without a will. These decisions may or may not be in accordance with the military members wishes. A power of attorney are legal documents where the person grants someone else the legal authority to act on their behalf to Endorse or cash check in the person’s name, sell, register, transport, or purchase the person’s vehicle, file the persons income tax records, enter or vacate military housing for the service member, buy, sell or refinance that persons real estate (Judge Advocate Generals Corps/ U.S. Navy). Second of all, a service member needs to make a plan to protect themselves from identity theft. Also they need to make sure their vehicle is stored in a safe environment; the servi ce member needs make sure they have adequate insurance for their vehicle while in that safe environment andShow MoreRelatedDeployment and the Military Family1353 Words   |  6 PagesDeployment and the Military Family Amanda Meadows SOC 101 Susan Fouriner August 6, 2010 Deployments are a difficult time for military families. Deployment of a loved one affects the whole family. The service member may worry about how his family may fare without him or even miss milestones in his children’s lives. The spouse has to function as a single parent and take on responsibilities left behind by the service member. The children may suffer from behavioral problems and not adjust wellRead MoreThe Problems With Military Deployments1126 Words   |  5 PagesSection 6013 21 October 2015 The Problems With Military Deployments Even today, most American’s are unaware about the problems that military families face. Right now the United States military has a record-breaking number of active-duty parents deployed in various military conflicts all across the world. The long conflicts in Iraq and Afghanistan has majorly affected many families. New research is showing the affects the deployments are having on military families, especially how the children are beingRead MoreThe Deployment Of Military Personnel847 Words   |  4 Pagesmember of the U.S. military gets deployed? At the end of 2013, there were over 1.4 million active duty U.S. military personnel, of which approximately half have a spouse and/or children. Once deployment orders are received these servicemen and women must say goodbye to their loved ones for up to fifteen months. During this time of separation, the families will go through dramatic changes in an effort to make up for the absence of a spouse and/or parent. The deployment of mi litary personnel adverselyRead MoreThe Effects Of Deployment / Or Reintegration Of Military Parents On Children Essay3604 Words   |  15 Pages Review of Literature Effects of Deployment/or Reintegration of Military Parents on Children. Deployment and integration are one the greatest challenges military families and children have to face on a daily basis. When a family member deploys or reintegrates within the entire family, it not only affects the service member but it affects the entire family. Deployment can often lead to families and children, experiencing a negative mental health outcomes and compromised wellbeing. Bello (2015)Read MoreCombat Deployment and the Military Family1035 Words   |  5 PagesCombat Deployment and the Military Family Combat deployment, in many ways, has affected every military family; the soldier, the spouse, and the child(ren). The spouses and child(ren) of the deployed soldier are often referred to as the â€Å"unsung heroes† of military families, at all times of a deployment. In the military, the families are often placed in the background, but families are crucial to the soldier’s success. There are several million service members in the military today. 50% UnderRead MoreMilitary Children and Deployments Essay1535 Words   |  7 PagesMilitary children are in a league of their own, and at very young ages are thrown into situations of great stress. Approximately 1.2 million children live in the U.S. Military families (Kelly. 2003) and at least 700,000 of them have had at least one parent deployed (Johnson et al. 2007). Every child handles a deployment differently, some may regress in potty training, and others may become extremely aggressive. Many different things can happen, in most cases when a parent deploys and the childRead MoreThe Deployment Of Military Personnel Essay884 Words   |  4 Pages As of April 12, 2015, excluding the U.S. Coast Guard, there are nearly 1.2 million active duty U.S. military personnel (Demographics of Active Duty U.S. Military, 2015). Approximately half of these men and women have a spouse and/or children that they must say goodbye to once they are deployed and deployment can last four to fif teen months. The deployment of military personnel adversely affects their families by causing negative emotional and/or behavioral changes, continuously altering theRead MoreThe Effects Military Deployment Has On Marital Relationships.1540 Words   |  7 PagesThe Effects Military Deployment has on Marital Relationships Meghan GaNung Indiana University of Pennsylvania Abstract This research paper provides a theoretical perspective on the effects that military deployment has on marital relationships. The background section investigates the five different military branches, what stressors are involved for those in military relationships, and a brief history of what military relationships were like in the past. In the literature review, readersRead MoreThe Deployment Of Military Personnel964 Words   |  4 Pagesthere was over 1.4 million active duty U.S. military personnel, of which approximately half have a spouse and/or children (Department of Defense, 2014). Once deployment orders are received, these servicemen and women must say goodbye to their loved ones for up to fifteen months. During this time of separation, these families will go through dramatic changes in an effort to make up for the absence of a spouse and/or parent. The deployment of military personnel adversely affects their families byRead MoreMilitary Sexual Trauma among US Servicewomen d uring Deployment700 Words   |  3 PagesTitle of Article: Military Sexual Trauma among US Servicewomen during Deployment: A Qualitative study Date of article: February 2014 Source (Please attach copy of article): Burns, B., Grindlay, K., Holt, K., Manski, R., Grossman, D. (2014). Military sexual trauma among US servicewomen during deployment: A qualitative study. American Journal of Public Health, 104(2), 345-349. Retrieved from http://search.proquest.com/docview/1499845673?accountid=12387 ARTICLE SUMMARY: In the surveys they

Anatotitan Facts and Figures

Name: Anatotitan (Greek for giant duck); pronounced ah-NAH-toe-TIE-tanHabitat: Woodlands of North AmericaHistorical Period: Late Cretaceous (65 to 70 million years ago)Size and Weight: About 40 feet long and 5 tonsDiet: PlantsDistinguishing Characteristics: Large size; broad, flat bill About Anatotitan It took paleontologists a long time to figure out exactly what type of dinosaur Anatotitan was. Since the discovery of its fossil remains in the late 19th century, this giant plant-eater has been classified in various ways, sometimes going by the now-unfashionable names Trachodon or Anatosaurus, or considered a species of Edmontosaurus. However, in 1990, a convincing case was presented that Anatotitan deserved its own genus in the family of large, herbivorous dinosaurs known as hadrosaurs, an idea that has since been accepted by most of the dinosaur community. A newer study, however, insists that the type specimen of Anatotitan was really a superannuated specimen of Edmontosaurus, hence its inclusion in the already-named species Edmontosaurus annectens. As you might have guessed, Anatotitan (giant duck) was named after its broad, flat, duck-like bill. However, one shouldnt take this analogy too far: the beak of a duck is a very sensitive organ (a bit like human lips), but Anatotitans bill was a hard, flat mass used mainly to dig up vegetation. Another odd feature of Anatotitan (which it shared with other hadrosaurs) is that this dinosaur was capable of running clumsily on two legs when it was chased by predators; otherwise, it spent most of its time on all four feet, munching peacefully on vegetation.

The Dangers of Living with an Eating Disorder Essay

The Dangers of Living with an Eating Disorder Imagine waking up every morning, struggling to get out of bed. The room spins. Stumbling over to the mirror, you study and criticize every last inch of your body as the words â€Å"fat, ugly, worthless† echo in your head. You then stagger to the bathroom, using the wall to hold you up. You don’t remember the last time you ate a â€Å"normal† meal. Stepping on the scale will determine your mood for the day. If it has decreased since yesterday, you have succeeded; if it has stayed the same, or worse, gone up, those voices inside your head become stronger, telling you how useless you are. Throughout your day, you skip meals and avoid food at all costs, or binge on whatever food is in sight and†¦show more content†¦Symptoms of these disorders are often both evident in those with eating disorders. According to the National Association of Anorexia Nervosa and Associated Disorders (ANAD), approximately 7 million women and 1 million men battle eating disorders in this country. Between 0.5-3.7% of females will suffer from anorexia in their lifetime, while 1.1-4.2% will suffer from bulimia. Of all those fighting anorexia it is reported that 10-25% will die as a result of their eating disorder. Eating disorders are the most fatal psychological illnesses. It truly is a deadly diet. It is also reported that 86% of those with eating disorders will have symptoms before the age of 20. One of the most staggering statistics is that one of five college women suffer from bulimia nervosa. Carolyn, a 21-year-old Queens University student suffering from years of disordered eating, said that the pressures of college trigger her negative behaviors. â€Å"I’m so constantly stressed from my program†¦pre-med, how ironic†¦that the behavior is induced every time I turn around,† Carolyn said. Eating disorders are not solely about food and weight. Although this is a major portion of their existence, they are also about a fear of independence or growing up. Eating disorders can also stem back to a very low self-esteem, lack of control, or the need to relieve anxiety and/or stress. These reasons are a major factor why they often showShow MoreRelatedWhy Weight Is The Top Popular Topic People1591 Words   |  7 Pagesunder the age of five were overweight. Once considered a high-income country problem, being overweight and obese are now on the rise in low- and middle-income countries , particularly in urban settings. More than 30 million overweight children are living in developing countries and 10 million in developed countries. Being overweight and obese are linked to more deaths worldwide than being underweight. For example, 65% of the world’s population live in countries where being overweight and obese killRead MoreEating Disorders Are Serious Conditions Involving Extremely Unhealthy Dietary Habits1046 Words   |  5 PagesJanuary 9, 2015 Eating Disorders in Adolescents Eating disorders are serious conditions involving extremely unhealthy dietary habits. The two most common eating disorders are anorexia nervosa and bulimia nervosa. In the past few decades, eating disorders have become more and more prevalent in western countries. A lot of people suffered from the diseases, for example, famous Princess Diana has struggled with bulimia for many years. It should be kept in mind that eating disorders occur not only inRead MoreDeath Is The Worst Outcome At The Age Of 211372 Words   |  6 Pagesmood and deprive a person from enjoying normal activities of daily living such as sleeping, eating, and working. Clinical depression is a serious problem and cannot be taken lightly. These psychological changes are another reason weight cutting is so dangerous to athletes’ bodies and their mind. Due to the constant weight fluctuations an athlete’s body goes through during the weight cutting process, he or she can develop eating disorders. A study posted in the Sports Nutrition Journal found that 30 toRead MoreCounseling Adults With Eating Disorder1643 Words   |  7 Pages Counseling Adults with Eating disorder Merlene Lewis THE College of New Rochelle Professor Martinez Theory and counselling Introduction Objective: To describe eating patterns, eating behaviors, to highlight some of the problem people face when dealing with an illness or a disorder, adult struggle more from eating disorder. Some reason why it is more difficult is because of work, taking care of their house whole and family; this illness is a relentless pursuit of thinness, a misrepresentationRead MoreEating Disorders Essay929 Words   |  4 Pagesnervosa, or binge eating disorders should seek help because of the major health risks, such as: malnutrition, muscle atrophy, paralysis, cancer, heart attack and death. When someone has an eating disorder, they usually have underlying mental health issues. Only one in ten people with eating disorders receive treatment (Eating disorder statistics). These eating disorders are the most common eating disorders and affects 1 out of every seven women (Understanding Eating Disorders in Teens). If someoneRead MoreEating Disorders And Eating Disorder1104 Words   |  5 PagesEating disorder is a serious problem happens in both men and women. Eating disorder is a sort of disease in which a person is having a strange routine of eating like consuming a huge amount of food each time they eat. This can incorporate not eating enough nourishment or indulging. Eating disorder influence many people around the world. The larger part of peoples who are dealing with this issue are ladies. A person with eating disorder issue may focus nonsensically on their weight and shape. EatingRead MoreThe Basics of Nutrition1764 Words   |  7 PagesRunning Head: GETTING TO THE BASICS Nutrition Health Nutrition is the study of the processes involved in the acquisition of substances, called nutrients, needed by a living organism to survive and grow (Healia, 2009). The body of the organism cannot produce these nutrients on its own and must thus be ingested from outside sources in sufficient amounts. Essential nutrients must be ingested on a daily basis from the diet so that the body can perform normal functions on a daily basis. They areRead MoreWeight Obsession Affects Millions Of Teenagers Today1179 Words   |  5 Pagesone out of every seven women has or is struggling with an eating disorder. One study a few years ago found that 36% of adolescent girls believed they were overweight while 59% were trying to lose weight (Eating Disorders in Teens, n.d.). Up to 30 million people of all ages and genders suffer from an eating disorder (anorexia, bulimia and binge eating disorder) in the United States. Ninety-five percent of those who have eating disorders are between the ages of 12 and 25 (ANAD, 2015). InfluencedRead MoreStress And The Lgbt Teenager1738 Words    |  7 Pagesfewer role models, which increases their isolation. Dangers A 2011 analysis in the Journal of Adolescent Health found that young people who identify as LGBT are nearly three times more likely to commit suicide than heterosexual youth. There are many warning signs that should be know for teenage girls who are gay. Girls who are in trouble can become withdrawn and isolated, they may stop caring how they look and become sad. Cutting, eating disorders and use of drugs or alcohol can become a problemRead MoreAnorexia Bulimia: Why Are American Teens Starving Themselves?1533 Words   |  7 Pagesand say they have an eating disorder. Anorexia and bulimia is a disorder that can not be taken lightly and needs to have more focus and the dangers to be taught to youth. Anorexia and bulimia sometimes are thought of as the same, they are not. Anorexia is an eating disorder, marked by extreme fear of being over weight and leads to excessive dieting to the point of serious ill health. Bulimia is a condition in which bouts of overeating are followed with bouts of under eating, use of laxatives or

E Marketing and Consumer Behaviour Samples †MyAssignmenthelp.com

Question: Discuss about the E-Marketing and Consumer Behaviour. Answer: Introduction E-Marketing is also known as the internet marketing, online marketing and web marketing. The internet marketing or the e-marketing brings together the technical and the creative features of the internet. The e-marketing relies on using the digital technologies amalgamating the same with the traditional marketing communications to achieve the objective of increasing sales of products as well as services of the company. The electronic marketing strategies comprise of the online advertising on websites and other promotional activities like social networking and informative emails (Khan, 2014). There has been a paradigm shift in the use of the internet as the prime medium of communication in the last few years. The internet has added richness to the advertising and the marketing communications by bringing together the audio, video, and text content in the same message increasing its appeal and effectiveness (Cantallops, Salvi, 2014). Through e-marketing, organisations have developed an ability to broaden the scope of their marketing communication and reach the consumers across all the geographical barriers with the help of computers and mobile phones. The consumers have also become powerful as they have an enormous information and data on a variety of topics within their reach and they can interactively control the communication experience (Fullerton, 2014). The internet has created an always-on communication habitat with the mobile devices which have created tremendous marketing opportunities for the business organisations today. Both the consumers and the marketers have access to real-time information about the buying behaviour of the customers as they transact and interact in the market (Hur, Kim, Kim, 2013). This has given rise to debate and research on discerning and evaluating the elements of e-marketing that have an impact on the online consumer buying behaviour. This assignment is aimed at preparing a research proposal on the factors of e-marketing that have an impact on the consumer buying behaviour (Lee, Ko, Tikkanen, Phan, Aiello, Donvito, Raithel, 2014). This research proposal aims to distinguish the unique factors which shape the consumers online buying behaviour and how the business organisations can increase their productivity and profitability by utilising the e-marketing tools along with the traditional marketing methods. The Section I of this assignment includes the introduction, the problem statement defining the issues, the research objectives and aims, the rationalisation or explanation of research applications, followed by the anticipated outcomes. The Section two (II) consists of the Conceptual Outline of the proposal, the research proposition, and the studyapproaches. The Third section of the study incorporates the establishment of the research, The Gantt diagrams, followed by the overall cost for the research. Problem Statement The E-marketing has developed as important aspect of marketing function of the business organisation. An increasing number of people today are active on the social media platforms and a large number of consumers use the internet-based resources to conduct a preliminary research on the services and products and also about the market reputation and the brand image of the company before arriving at a final purchase decision (Mok, Sparks, Kadampully, 2013). A study of the impact of the e-marketing features on the consumer buying behaviour will help an organisation in devising the framework of the e-marketing strategies of the organisation. This will help an organisation to improve the speed of marketing communication and explicitly define the organisational goals and which the e-marketing strategies would help to achieve (Lovelock, Patterson, 2015). For developing the right e-marketing strategies an organisation has to undertake an analysis and study of the target audience of the company. The organisations in todays digital world have to devise the e-marketing strategies for the best utilisation of the organisational resources and facilities and these would in turn help in managing the related processes and procedures in the organisation in a synchronised and smooth manner. This would result in the overall development and increase the productivity and profitability of the organisation (Yarimoglu, 2014). Research Objectives and Aims The focus area of this research plan is the study the influenceswhichE-marketing has on the customerconduct and their purchase decisions. The study would conduct a research on the aspects on e-marketing which would help the organisations in developing their e-marketing strategies based on the evaluation of the consumer behaviour (Solomon, Russell-Bennett, Previte, 2012). The aims of this study are: Evaluation of the consumer behaviour To study the effect of the E-marketing on customeractivities and effectiveness of the various approaches of E-marketing. The research will focus on the influence of E-marketing and the level of awareness created in the target audience with the help of the internet marketing tools. To understand the recall value and the remembrance value of the consumers to the various E-marketing channels. The foremost objectives of thestudy are: The consumer viewpoint about the level of trust placed by the different consumer groups on the traditional marketing and the internet based e-marketing methods of communication? What is the impact of the e-marketing on the profits, sales figures, revenues of the organisation? What are the factors that would help the firms in developing the right e-marketing strategies that would target the customer base of the organisation with the aim of achieving the vision and mission of the organisation with the use of the most effective e-marketing tools? To understand how the consumer experience of the organisation can be improved and enhanced with the help of e-marketing tools and strategies. Do the e-marketing channels affect the consumer perception and purchase decisions? Justification and the Potential Output of the research project Millions of people across the world are bound together by the internet. A large amount of information is available on the virtual platform and people everywhere tap into those information resources for a variety of purposes. In the digital age time is of great essence and consumers across the world prefer an access to all the required information instantly (Boone, Kurtz, 2013). The internet marketing or the e-marketing is fast becoming the best way to reach the target consumers across the world in the most cost-effective manner and disseminate the information in a fast and more effective manner. In the digital world of today where virtual and online platforms are gaining more importance, social media is becoming the preferred way for the consumers to discuss and exchange information on various topics, the companies have to develop good e-marketing strategies to survive in the market and gain a competitive edge over the rival firms (Laudon, Traver, 2013). E-marketing can help the organisation transcend borders, cultures, and increase the reach of an organisation by almost 60% to 70% as compared to the traditional marketing and communication tools. For any kind of e-marketing strategy to be successful, the organisations have to understand the strategies that would work the best for their particular product and service and would appeal the most to the target audience of the organisation. This research would help the organisations in getting an insight into the factors and aspects of e-marketing that have an impact on the buying behaviour of the consumers (Rahimnia, Hassanzadeh, 2013). Potential output of the research proposal: Analysis of the consumer behaviour research would help the organisations in designing e-marketing strategies that would utilise the e-marketing tools in an integrated manner. The research will help the firms to evaluate the e-marketing objectives of an organisation like building an online brand image, managing the e-marketing communication and selling channels for an increase in the revenues of the firm based on the consumer preferences and perceptions. To develop an understanding of the realistic, specific, achievable, measurable, and properly timed e-marketing objectives. Conceptual Framework The internet has gained an important place in all kinds of activities carried out in the business world today. It has changed the way companies interact with the consumers in the market and the concept of marketing in the closely inter-connected digital world platforms (Eid, El-Gohary, 2013). Although, use of the E-marketing as a primary strategy for a business organisation depends a lot on the kinds of products and services they offer and the target market segment which uses their products and services. For example, the companies which have a primarily younger target audience will need to place a lot of importance on the e-marketing channels as most of the youth today rely on the information available on the internet for making their purchase decision (Taylor, Strutton, 2010). The internet has provided numerous options to the consumers of today. This is one of the main reasons that the customers today are less loyal to any brand because of a variety of choices available to them on the virtual market platforms (Strauss, 2016). The consumers have more power in their hands today with the easy access to information about the competing organisations, their products, prices, and other features which increases the power in the hands of the consumers. The consumers prefer to associate with the companies which can offer better value to the consumers in terms of satisfying the customer expectations and fulfil their demands in a better way (Darley, Blankson, Luethge, 2010). Therefore, it has become very important for the companies to have the correct perception of the consumer choices and buying behaviour to be able to succeed in the market today. The e-marketing platforms offer the companies a chance to have a two-way interactive communication with the customers and understand their preferences, buying choices, and use this knowledge to create more value for the consumers. The e-marketing offers the organisations a tremendous opportunity and potential to enhance the procedure of the value formation for modern consumers (Punj, 2012). An internet acts as both a medium and a market for the modern day organisations and their consumers and can assume a variety of roles in the way in which the consumers and the sellers interact with each other. As compared to the traditional means of marketing, e-marketing offers a plethora of benefits for both the consumers and the organisations (Ervasti, 2013). E-marketing reduces the cost of exchanging and disseminating information, increases the speed of transfer of information, and the ease of retrieval of information. E-marketing also increases the level of consumer involvement by offering modes of one-to-one interaction with the customers which means it offers the companies the opportunity to customise their offerings and consumers get the chance to purchase tailor-made goods and services which are best suited to their needs (Dennis, Merrilees, Jayawardhena, Tiu Wright, 2009). As opposed to the traditional marketing, the e-marketing gives an opportunity to the companies to quickly adapt their policies and strategies to any changes in the external circumstances and changes in demand. The e-marketing is a much more flexible option than the traditional marketing, and the firms can quickly update, change, and add information on their e-marketing channels as per the change in consumer preferences and any changes in the demand and supply equation in the market (Park, Cho, 2012). While there is an information asymmetry that exists in the traditional marketing, with one side in the buyer-seller relationship had more information than the other side, the advent of e-marketing has reduced this asymmetry to a large extent. Besides, the cost of getting and sending the information also went down drastically with the advent of the internet, which made it easier for the companies and the buyer remove the information asymmetry (Wolny, Charoensuksai, 2014). The power has moved from the sellers dominated market to the consumer-dominated market where the customers have the necessary information to make informed choices about the companies, services, products, brands that they would like to associate with. This has increased the pressure on the business organisations to re-evaluate their traditional marketing structures and develop the new e-marketing strategies that can develop new methods of creating the right values for an increasingly informed consumer base (Darley, Blankson, Luethge, 2010). One important factor that the companies have to keep in mind is that the process of value-creation by the traditional marketing means is very different from that of the virtual and digital world. The e-marketing strategies are much more competitive and flexible and companies have to come with unique strategies to capture the attention of the consumers in the e-marketing (Punj, 2012). Research Methodology Literature Review E-marketing uses all the tools and aspects of internet advertising and promotions to elicit a desired response from the vast and unknown consumer base. In the developed economies internet forms a major part of all the dimensions of the peoples lives and the strategies of e-marketing are continuously being evolved by the companies operating in these markets (Taylor, Strutton, 2010). The ongoing research in the field has focused a lot of attention on the different factors which affect the consumer behaviour and their buying behaviour with respect to the e-marketing strategies employed by the companies. The attitude of the consumers and their faith in online shopping are the primary factors that determine their buying behaviour and in turn, the impact, that the e-marketing strategies have on such a consumer mindset and their buying behaviour (Strauss, 2016). The five-step model is the generally accepted traditional method for evaluating the purchase decision process of the potential customers. In this model, the customer starts with the identification of the need and moves on to gathering the required information about a solution to that need. On the basis of the information collected the customer moves on to evaluate the alternatives available which can help to fulfil that need or requirement. The genuineprocurement decision is dependupon the comparison of results of evaluation of all the alternatives. And finally, the fifth step is the post-purchase reaction or behaviour of the consumers which determines their level of satisfaction or dissatisfaction. This final step forms a very important building block for the perception of the consumers about a particular product, the marketing methodology, the communication process of the company, and the other such features (Oliver, 2014). Some of the other research conducted in the field of the factors that affect the consumer reactions and purchase behaviour patterns of the consumers based on the e-marketing promotional activities surmised that the risk perception and the intention of the consumer play the role of vital determinants in the success of a particular e-marketing strategy adopted by an organisation (Eid, El-Gohary, 2013). The culture and the presence of a supportive environment and atmosphere are also crucial factors in the success of a particular e-marketing strategy or tool. One of the basic elements in the adoption of e-marketing is the ease and comfort level displayed by the target audience base in their usage of the internet as a medium of seeking information and communication (Shareef, Dwivedi, Kumar, 2016). Data collection methods The data to be evaluated for the purpose of the study is the impact that e-marketing has on the consumer behaviour and their purchase behaviour. Both qualitative and quantitative data evaluation methodology will be used to define the purpose of the study. Qualitative data Questionnaires: For the study, the primary data would be sourced with the help of questionnaires. The questionnaires prepared for the research will consist of closed ended questions. The asked queries in the survey will be definedas per the objectives and aims of the study. The questionnaires will be sent to the sample segment via e-mail and personal interaction (Aryee, Walumbwa, Seidu, Otaye, 2016). Surveys and online forums: Information collected from the online surveys and interactive online forums about the peoples perception about the e-marketing initiatives and the methods of e-marketing communication will be collected and analysed to give an idea about the perception of the consumers towards the e-marketing and the use of different modes of e-marketing for different groups of services and products (Laudon, Traver, 2013). Data analysis The data collected will be analysed using the descriptive data evaluation methods. The quantitative analysis will be done with the help of pie charts, diagrams, excel sheets, statistical and mathematical tools available online in the different scholarly articles which would be useful in analysing the data accurately for the purpose of the study. For the purpose of validity testing, the regression analysis will be used. Concepts and models from the literature on the subject will be used for qualitative analysis of the outcomes of the information and discoveries of the study. Relationships between the parameters will be examined based on the answers to the questionnaires and the reviews. Section III Organisation of the Study The Study has been organised as under Chapter I It comprises the study proposal mentioned in this assignment. Chapter II Chapter two will focus on the case-study pertaining to e-marketing in detail. Chapter III - This Chapter will comprise of the details of the research methodology used for the purpose of the study. Chapter IV Chapter four will analyse the result and discoveries defined by the proposed study. Chapter V Chapter five will summarise and explains the significant sightings of the research and their implications in the business world. Gantt Chart Time taken by the each development of the project is given below: Task Start date End date Duration Project Proposal 25/09/2017 09/10/2017 15 days Literature Review 10/10/2017 23/12/2017 75 days Data Collection 24/12/2018 06/02/2018 60 days Data Analysis 07/02/2018 08/03/2018 30 days Report Submission 09/03/2018 07/04/2018 30 days Deliverables and Milestones Project Budget and Justification The budget to complete this project within the timeframe as specified by the Gantt chart will be approximately $5500. The specifications of the budget are: The literature review will consist of using the online resources, purchasing of journal and textbooks, all of which are not available for free, and will cost approximately $1500. Data collection with the help of questionnaires and surveys will require the printing and postage charges, travelling and telephone expenses. Some of the questionnaires will be sent by email but the probability of such emails ending up in the junk box is very high. Therefore, questionnaires will be distributed by post, travelling and approaching the target audience in person. In some cases, telephone will be used as a medium to approach the target audience. This will cost around $2500. In certain cases, the data collection by independent research agencies will have to be purchased and this would need an allocation of a budget of around $1500. Task Estimated Budget Literature Review $ 1600 Collection of the data $ 2400 Analysis of the data $ 1500 Total Cost $ 5500 References Aryee, S., Walumbwa, F. O., Seidu, E. Y., Otaye, L. E. (2016). Developing and leveraging capital resource to promote service quality: Testing a theory of performance.Journal of management,Vol. 42, Issue 2, pp. 480-499. Retrieved from:https://journals.sagepub.com/doi/abs/10.1177/0149206312471394 Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing.Cengage learning. Retrieved from: https://books.google.co.in/books?hl=enlr=id=UaMWAAAAQBAJoi=fndpg=PP1dq=E-marketing+2013ots=NtHw_GVKxMsig=CABdoqsJMCDKSFlR7rC5FEtGsUI#v=onepageq=E-marketing%202013f=false Cantallops, A. S., Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,Vol. 36, pp. 41-51. Retrieved From:https://www.sciencedirect.com/science/article/pii/S0278431913001126 Darley, W. K., Blankson, C., Luethge, D. J. (2010). Toward an integrated framework for online consumer behavior and decision making process: A review.Psychology marketing,vol. 27, issue 2, pp. 94-116. Retrieved from: https://onlinelibrary.wiley.com/doi/10.1002/mar.20322/full Dennis, C., Merrilees, B., Jayawardhena, C., Tiu Wright, L. (2009).E-consumer behaviour.European Journal of Marketing,vol. 43, issue 9/10, pp. 1121-1139. Retrieved from:https://www.emeraldinsight.com/doi/full/10.1108/03090560910976393 Eid, R., El-Gohary, H. (2013).The impact of E-marketing use on small business enterprises' marketing success.The Service Industries Journal,vol. 33, issue 1, pp. 31-50. Retrieved from:https://www.tandfonline.com/doi/abs/10.1080/02642069.2011.594878 Ervasti, M. (2013). Understanding and predicting customer behaviour: Framework of value dimensions in mobile services.Journal of Customer Behaviour,vol. 12, issue 2-3, pp. 135-158. Retrieved from: https://www.ingentaconnect.com/content/westburn/jcb/2013/00000012/F0020002/art00006 Fullerton, G. (2014). The moderating effect of normative commitment on the service quality-customer retention relationship.European Journal of Marketing,vol. 48, issue 3/4, pp. 657-673. Retrieved from:https://www.emeraldinsight.com/doi/abs/10.1108/EJM-06-2011-0333 Hur, W. M., Kim, H. K., Kim, H. (2013).Investigation of the relationship between service values and loyalty behaviors under high commitment.Service Business,vol. 7, issue 1, pp. 103-119. Retrieved from:https://link.springer.com/article/10.1007/s11628-012-0148-8 Khan, M. T. (2014).The concept of'marketingmix'and its elements (a conceptual review paper).International journal of information, business and management,Vol. 6, Issue 2, Retrieved from: https://search.proquest.com/openview/cfaa3f3a850e176b88e8a8f6988ab60b/1?pq-origsite=gscholarcbl=2032142 Laudon, K. C., Traver, C. G. (2013).E-commerce. Pearson. Retrieved from: https://www.cpe.ku.ac.th/~mcs/courses/2008_01/214571/slides/Laudon_Traver_E-commerce4E_Chapter09.pdf Lee, C. H., Ko, E., Tikkanen, H., Phan, M. C. T., Aiello, G., Donvito, R., Raithel, S. (2014). Marketing mix and customer equity of SPA brands: Cross-cultural perspectives.Journal of Business Research,67(10), 2155-2163. Retrieved from: https://www.sciencedirect.com/science/article/pii/S0148296314001696 Lovelock, C., Patterson, P. (2015).Services marketing.Pearson Australia. Retrieved from:https://books.google.co.in/books?hl=enlr=id=BqyaBQAAQBAJoi=fndpg=PP1dq=services+marketing+lovelock+and+pattersonots=eIsTEHvVFdsig=1yYRSy52kInBKikxzKZtrEFbpKI#v=onepageq=services%20marketing%20lovelock%20and%20pattersonf=false Mok, C., Sparks, B., Kadampully, J. (2013).Service qualitymanagement in hospitality, tourism, and leisure.Routledge. Retrieved from: https://books.google.co.in/books?hl=enlr=id=nlEsBgAAQBAJoi=fndpg=PR3dq=Service+quality+management+in+hospitality,+tourism,+and+leisureots=j2Jty20P3Ysig=vKEWV32eNTcSlFbcT_I2BZrqhPs#v=onepageq=Service%20quality%20management%20in%20hospitality%2C%20tourism%2C%20and%20leisuref=false Oliver, R. L. (2014).Satisfaction: A behavioral perspective on the consumer. Routledge. Retrieved from: https://books.google.co.in/books?hl=enlr=id=TzrfBQAAQBAJoi=fndpg=PP1dq=theories+of+consumer+behaviour+2014ots=LpLBdOR9Ovsig=nWiX0vpWT0XoMaZuzdzlKjYyNw4#v=onepageqf=false Park, H., Cho, H. (2012). Social network online communities: information sources for apparel shopping.Journal of Consumer Marketing,vol. 29, issue 6, pp. 400-411. Retrieved from:https://www.emeraldinsight.com/doi/abs/10.1108/07363761211259214 Punj, G. (2012). Consumer decision making on the web: A theoretical analysis and research guidelines.Psychology Marketing,vol. 29, issue 10, pp. 791-803.Retrieved from: https://onlinelibrary.wiley.com/doi/10.1002/mar.20564/full Rahimnia, F., Hassanzadeh, J. F. (2013). The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations.Information Management,vol. 50, issue 5, pp. 240-247. Retrieved from: https://www.sciencedirect.com/science/article/pii/S0378720613000311 Shareef, M. A., Dwivedi, Y. K., Kumar, V. (2016).Exploring multichannel design: Strategy and consumer behaviour.The Marketing Review,vol. 16, issue 3, pp. 235-263. Retrieved from: https://www.ingentaconnect.com/contentone/westburn/tmr/2016/00000016/00000003/art00002 Solomon, M., Russell-Bennett, R., Previte, J. (2012).Consumer behaviour.Pearson Higher Education AU. Retrieved from: https://books.google.co.in/books?hl=enlr=id=ajDiBAAAQBAJoi=fndpg=PP1dq=Consumer+behavior:+Buying,+having,+and+beingots=exPTIs_iILsig=rmZtHC2Jgkyq6c8C8Np7-ZuLpvM#v=onepageq=Consumer%20behavior%3A%20Buying%2C%20having%2C%20and%20beingf=false Strauss, J. (2016).E-marketing.Routledge. Retrieved from: https://books.google.co.in/ books?hl=enlr=id=ob1JDAAAQBAJoi=fndpg=PP1dq=E-marketing+ and+ consumer+behavior+2015ots=Peo_d2nBEDsig=UmAzNtm5wqcnTTtT69oUclPruxw#v=onepageqf=false Taylor, D. G., Strutton, D. (2010). Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors.Journal of business research,vol. 63, issue 9, pp. 950-956. Retrieved from: https://www.sciencedirect.com/science/article/pii/S0148296309002148 Wolny, J., Charoensuksai, N. (2014).Mapping customer journeys in multichannel decision-making.Journal of Direct, Data and Digital Marketing Practice,15(4), 317-326. 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Steve Jobs Genius or Just Obsessive Compulsive free essay sample

Steve Jobs: Genius or Just Obsessive Compulsive? It is rumored that Steve Jobs, the developer of Apple Electronics, suffered from the mental disease: OCPD. Jobs presented many symptoms of OCPD or Obsessive Compulsive Personality Disorder. He was considered a creative genius, but in order to reach that position he ruined his family relationships, his health, and even his happiness. OCPD is very similar to OCD, but there are slight differences. OCD causes people’s brains to send unwanted thoughts that disrupt and sometimes destroy their lives. Individuals who live with OCPD think that everything that they do or think is entirely correct and superior to everyone else’s choices. Steve Jobs was never diagnosed with OCPD, but there is more than enough evidence to support the fact that he suffered from this disorder. According to the author of the article, Joshua Kendall, Jobs fit the description of an obsessive personality. Although his syndrome ruined his personal life, it was one of the main reasons his company thrived. We will write a custom essay sample on Steve Jobs: Genius or Just Obsessive Compulsive? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Jobs was so focused on his work and his job that he made no time for his family. Jobs was such a perfectionist, so all of his products topped the charts. He was often infuriated when anything wasn’t done his way. OCPD often runs in DNA, but scientists are still determining whether genes, environment, or a combination of the two are the cause of the disorder. Steve Jobs was not the only successful person to suffer from OCPD. Thomas Jefferson, a former president and Ted Williams, a baseball legend both carried OCPD. Thomas Jefferson kept a log of every penny he ever spent and he graphed every vegetable market in Washington D.C. Ted Williams would never stop working on his baseball swing. All he did was eat, sleep and practice. It is known that these historical celebrities family lives were long gone. Ted Williams admitted that he was nothing to his own deserted children. Although these obsessive behaviors were helpful to careers, they were devastating to personal lives. I can make a connection to our current Unit of Study, and even what I am studying inside of that, mental illnesses. I am studying mental illnesses with my group, and we are each focusing on one disease in particular. I am learning about OCD, and a form of this is Obsessive Compulsive Personality Disorder. During our Unit presentation, we will inform the class about people who suffer or suffered from OCD. Using Steve Jobs as an example of how OCD can affect your life positively and negatively will support my research. I also have a connection to Steve Jobs through Philip Gilbert. His uncle landscaped for Steve Jobs’ home. Jobs paid well, but was a very demanding and cruel customer. Jobs blew his top when things were not done the way he had envisioned them to be. Jobs was dropped as a customer due to his attitude. I suspect the reason of Jobs’ manner was his OCPD, as he was a perfectionist, even at home.